The 7 digital marketing strategies of the leading restaurants in Spain

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Restaurants leverage online advertising in a thousand and one ways. Creativity in the space knows no bounds. However, not all online marketing campaigns have the same impact. Often, it is necessary to invest large amounts of money to get the most out of them. Thus, organized catering companies have an advantage, since they can afford to count on the expert help of the best marketing and advertising agencies in existence.

Not everything is bad for the small restaurateur. Smaller hospitality operations can look at what works for the big guys and replicate their strategies for a fraction of the cost . This article presents some of the most WhatsApp Number Database talked about promotions in the national market, as well as some suggestions on how to take advantage of them in our companies.

10 ways to promote a restaurant on the internet.
1.- Bet everything on the best-selling item
The main purpose of a restaurant is to sell food . Yes, service, user experience and ambiance are important, but they cannot be understood as the core of the activity; some restaurants do without some of these elements, such as self-service buffets or digital takeaway-only restaurants.

Thus, the best-selling item on the menu is usually the one that best represents the spirit of the brand. When promoting a menu item, there are three common strategies : promoting the cheapest dish, the one with the highest profit margins or the most popular one. Many restaurants opt for one of the first two options; however, it is not clear that this is optimal.

A well-known brand that has opted for the third option is Goiko . The gourmet burger chain has Kevin Bacon as its star product : a product with an explosive flavour that has won a place in the hearts of all burger lovers.

Goiko Grill, leader of Spanish restaurants on social media 2019



The Goiko website has a specific section for this item. A section where they call it a “bestseller” along with a large professional photo . The visitor’s eyes do not leave the thick steak, surrounded by a melting slice of American cheese and a bed of caramelized onion. And if they do look away, then what they see is the conspicuous reservation button , highlighted and in a striking red color.

On the company's social media, the Kevin Bacon is a recurring theme. It's the most recognizable of all the burgers they sell. It's simple, tasty and affordable, and its clever name helps ensure that no one forgets it. It's a real asset to the company , which is why they use it as the brand's flagship. Available at all of their locations, chances are if you've been to Goiko this is the burger you've tried.

There are two things that restaurateurs can learn from Goiko. The first is to make a marketing effort around the products that customers have recognised as outstanding. Secondly, it might be interesting to rename these items to make them even more memorable. The establishment's financial performance could be at stake.