The RCS clearly offers

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Communications are also authorized. This is the great strength and the great divergence of the RCS compared to its WhatsApp Business counterpart. And the results are there ! On the RCS campaigns tested by brands, the reading rates are around 95% – as high as that of SMS – the conversion rate is 3 times higher than SMS , which is nevertheless one of the best channels in terms of conversion . And engagement increases by 50% (source: AF2M).

Same enthusiasm for Panda Tea , which Cambodia WhatsApp Number Data launched a first RCS pilot in November 2020. Nearly 18,500 customers received an RCS with a read rate of 92.78% and a click rate of 7.23%. 16.26% of mobile users made a purchase following this experience, i.e. 3 times more than the SMS campaigns usually carried out by the brand. campagne RCS drive-to-web RCS drive-to-web campaign led by Panda Tea. Thus, this SMS 2.0 makes it possible to increase the Drive-to-Web and Drive-to-Store potential of mobile messaging through the most relevant conversational commerce scenarios , parameters in particular thanks to the bot solution offered by Google, Dialogflow.




Let us also note, to provide a complete overview of this very promising channel: the advantage of plugging a chatbot into this technology, with a possible switch to a human agent. Thus opening up opportunities for personalized dialogue — particularly assistance and after-sales service — conversational robots make it possible to automatically answer the most frequently asked questions in a fluid and interactive manner. The RCS thus confirms this basic trend of moving from “communication” to “conversation” .