The marketing department can produce

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Delivering the right content on the right channel at the optimal time can separate the wheat from the chaff and allow the wheat to organically identify itself as qualified sales leads over time. It also creates an efficient way to identify and remove unqualified leads from the funnel. Purpose: Generate more qualified leads faster (broaden the sales funnel while creating acceleration through it). Tip: If lead nurturing is a new or unrefined tactic, visit the Lead Nurturing Toolkit for tactical improvements. Sales interactive camp.

Sales should only provide leads that are worthy of the salesperson’s time. Analyzing and adjusting your lead scoring criteria over time is critical to ensuring this is achieved. However, equally important is open communication moible number data and potential feedback between marketing and sales. If your inbound marketing strategy is effective, salespeople should find that their prospects are highly educated, qualified, and ready to do business. Purpose: Efficiently generate customers Tip: Connecting marketing automation tools to help facilitate closed-loop marketing and open communication between sales and marketing.



Retention A big part of your retention plan is accomplished by producing significant amounts of earned and owned media, building a passionate community in social media, and being highly visible online. These are all activities that should already be deployed if your inbound marketing campaign is healthy. Additionally,  and deliver premium content created specifically for current customers. This content can take the form of surveys, guides, cheat sheets, training videos, process infographics, and more. However, this may all be without purpose if deliverables are not achieved and expectations are not met or exceeded.