What is SMS Marketing and why use it?
f you're considering using SMS marketing for your business, you're probably a little overwhelmed and wary of the hype this channel is getting in the marketing world.Marketers are constantly singing the praises of this simple and effective marketing channel. Countless social posts, blogs, and search results highlight dozens of statistics that underscore the importance of SMS to your strategy.
Increased customer engagement, conversions and brand recognition are just some of the most exciting results.
But is there really a benefit to using SMS over other channels? What is the Phone Number List real value, both long and short term, that your brand can get from SMS marketing efforts?
This is the question we are going to answer.
SMS marketing is the act of using text messaging as a marketing channel.
What is SMS Marketing?
SMS marketing is the use of text messaging as a marketing channel.
You’ve probably experienced it as a customer: receiving a welcome text message, special offer, or delivery update via text message from a brand you frequent is an example of SMS marketing in action.
It’s a convenient and efficient way to send important information and promotional materials, and it’s fast becoming customers’ preferred channel to interact with the brands they value most.
Is SMS Marketing Really Effective?
In the early 2000s, when texting was just starting to become a popular means of communication, promotional SMS messages were considered a bit intrusive. Since then, they have been unfairly lumped in with unsolicited phone calls and spam emails.
https://mailingdata.net/wp-content/uploads/2024/12/Phone-Number-List-5.png
SMS marketing has evolved since then, but many marketers still worry that adopting the practice will offend their customers. No one wants to be seen as a brand that sends invasive marketing messages or engages in SMS spamming.
But you can run a successful SMS campaign without nagging or alienating your customers. While SMS may have been a bothersome marketer in the past, it’s quickly becoming the most desirable way for customers to interact with brands .
In fact, studies prove that SMS is an ideal channel for businesses – and if you’re not already creating SMS campaigns, you should consider doing so.
5 Key SMS Marketing Statistics That Prove It Delivers Results
4.88 billion people use smartphones worldwide
Smartphones have become part of everyday life. The number of smartphone users worldwide will reach 4.88 billion in 2024, an increase of 14.9% compared to 2023.
This number may seem high, but smartphone usage has been steadily increasing over the past decade, and this trend is expected to continue .
Chances are you own a smartphone, have checked it recently, and have sent and received text messages in the last few hours. So you're the perfect audience to receive text messages from your favorite brands, just like many users around the world.
The average SMS open rate is 98%.
Every marketer knows that half the battle is getting your audience to engage with your message, no matter what channel you’re using. And when it comes to capturing your recipient’s attention, SMS marketing consistently delivers, with an open rate close to 100%.
This statistic is truly exceptional in the world of marketing. Especially when compared to email, the preferred marketing channel for most brands, which has an average open rate of 20%. The open rate for SMS messages compared to email is clear: SMS messages are opened much more.
頁:
[1]