The RCS clearly offers
Communications are also authorized. This is the great strength and the great divergence of the RCS compared to its WhatsApp Business counterpart. And the results are there ! On the RCS campaigns tested by brands, the reading rates are around 95% – as high as that of SMS – the conversion rate is 3 times higher than SMS , which is nevertheless one of the best channels in terms of conversion . And engagement increases by 50% (source: AF2M).Same enthusiasm for Panda Tea , which Cambodia WhatsApp Number Data launched a first RCS pilot in November 2020. Nearly 18,500 customers received an RCS with a read rate of 92.78% and a click rate of 7.23%. 16.26% of mobile users made a purchase following this experience, i.e. 3 times more than the SMS campaigns usually carried out by the brand. campagne RCS drive-to-web RCS drive-to-web campaign led by Panda Tea. Thus, this SMS 2.0 makes it possible to increase the Drive-to-Web and Drive-to-Store potential of mobile messaging through the most relevant conversational commerce scenarios , parameters in particular thanks to the bot solution offered by Google, Dialogflow.
https://lh7-us.googleusercontent.com/t0oyieZZwDTxTegyuxHdZGfP3OBXgzEud3z-M9R3cKr2ubbXBLchFIxnKvUgGHC8CrLMklwC2QoHgq5s5ABz44M0UlW2sUtX3Qyal9tpEDFQOIAzDEbTgdoSMZPoFUBe7JKC1-ekRoQGvwsOSgcdmek
Let us also note, to provide a complete overview of this very promising channel: the advantage of plugging a chatbot into this technology, with a possible switch to a human agent. Thus opening up opportunities for personalized dialogue — particularly assistance and after-sales service — conversational robots make it possible to automatically answer the most frequently asked questions in a fluid and interactive manner. The RCS thus confirms this basic trend of moving from “communication” to “conversation” .
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